Tip 17 - A Magnetically Attractive Business

It’s time to start thinking creatively! There are many ways to perk up your business; all you need to do is look past the way you’ve been doing things, and find new ways to advertise and expand your business.

The word ‘advertising’ scares some folks, and it doesn’t have to! A business card is a form of advertising, for example, and there are ways to go beyond the simple business card. Many distributors have placed their business cards on magnetic strips, and put them on their Refreshment Centers. You can also use magnets to attach ‘Sale On This Item’ or ‘New Product’ announcements over individual Refreshment Center columns. In fact, if you have a computer and printer, you can print anything and you’ll probably find a magnet to match!

Speaking of magnets, you can always use magnetic signs on your vehicle’s doors to advertise your business when you’re working; peel them off when you’re done if you wish!

You can order Post-Its with your company name, logo, or slogan. Use them on all your correspondence for a more personal approach; even handwriting “Thought you’d like to see this!” on your brochures makes for a friendlier approach.

Use clear plastic literature boxes (sometimes called ‘Take Me!’ boxes) and attach them to your Refreshment Centers. It’s a great way to get your flyers noticed! There are specialty paper kits, in a wide variety of designs, that allow you to print your own brochures, business cards, and letterheads on your computer and printer, with professional results. If you custom print anything, deliver your customized information or logo to the print shops through email or on a floppy, and save the camera setup charges!

These are just a few inexpensive ways to advertise your business with every public contact. Be proud of your business!

 

Dana Bashor