Tip 6 - From Terry
From Missouri comes Terry Linhardt with this great tip: Occasionally
faced with a location that has an existing Coke or Pepsi machine
and just wants snack service, Terry says, “I will tell my
prospective customer that I will provide them with snack service,
but only if they also promise to give me their soda business after
60 days if they are happy with my service. So far, every prospective
customer has agreed to this arrangement.”
Many distributors take a different approach: they place their
beverage machine next to a Coke or Pepsi machine right from the
start, because they know from experience that the Coke or Pepsi
machine will eventually be pulled out of that location, since
it can’t compete with the variety and efficiency of their
Refreshment Center.
Terry adds, “Most customers would rather deal with only
one refreshment vendor anyway, and all are happy to learn that
they will no longer be limited to ‘Coke only’ or ‘Pepsi
only’ products.” All along we’ve said that locations
want good service and great variety, so it’s great to pass
along other distributors’ stories from ‘the real world’.
